Our founder and chief formulator Chinwe Russell first made soap at the age of six, helped by her Grandmother in Eastern Nigeria, Chinwe’s birthplace. Over thirty years later Chinwe gave up her job as a Recruitment Consultant to become a Sussex natural skin care entrepreneur.

Her business, starting as a hobby in 2005, now produces a wide range of luxury natural beauty products including soaps, moisturisers, anti-wrinkle products, body butters, lotions, and the popular black soap, all containing the magic ingredient, Shea butter.

The method she uses have been passed down from her Mum, who made skin care in 1960s Nigeria, The main ingredient Shea Butter, also known as Women’s Gold, comes from the Karite tree from the Savannah regions of Africa. Known for its restorative properties, it leaves skin supple, and has been traditionally used in Africa to help conditions such as extreme dryness, eczema, cuts, burns, blemishes, wrinkles, skin rashes, rough skin and much more. With natural sunscreen properties, it suits all skin types, and the whole family.

Chinwe became seriously interested in traditional skincare making while taking an Agricultural Degree specialising in Crop Science. However, a move to France put her business ideas on the back burner, while she took another Degree in French Language Literature, and a Masters in Business Administration. Before moving to the UK in 2003 and starting her business in 2005

She pays over the odds for the raw product - processed largely by women in Ghana and Nigeria.

From a magical childhood experience grew the expanding business Chinwe runs today, offering a balm for people who care about poverty, their body, and what they use on it.